Cookies should be explained clearly, not hidden behind confusing pop-ups.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They can help a website remember information about your visit, support functionality, measure performance or help provide a smoother experience.

Cookies are not always bad. Some are necessary for a website to work properly. Others may be used for analytics, marketing, personalisation or third-party services.

2. Cookies and similar technologies

This policy also covers similar technologies that may store information on your device or access information from it. These may include:

• tags and tracking scripts;
• pixels;
• browser storage, such as local storage or session storage;
• device or browser identifiers;
• embedded tools, forms or booking widgets;
• analytics and tag management tools.

For simplicity, this policy uses “cookies” to include cookies and similar technologies unless we need to make a specific distinction.

3. Why BondEsq may use cookies

BondEsq may use cookies or similar technologies to:

• help the website work properly and securely;
• remember basic website preferences where relevant;
• understand how visitors use the website;
• improve website content, forms, guides, templates, calculators and user experience;
• support bookings, contact forms and resource download forms;
• measure website performance and page engagement;
• manage newsletter sign-ups, consent records and unsubscribe preferences;
• support email and CRM workflows linked to enquiries, downloads and consent-based communications.

4. Types of cookies we may use

The exact cookies used may change depending on the website features, tools and services active at the time. The main categories are below.

5. Third-party tools that may use cookies

BondEsq may use trusted third-party tools to operate the website and manage user interactions. These tools may use cookies or similar technologies.

Examples include:

• Analytics and tag tools, such as GA4/GTM, to understand website performance and improve content.
• Booking tools, such as Calendly, to help users book calls or appointments.
• Website forms, to manage enquiries, downloads, guides, templates or checklists.
• CRM and email marketing tools, to manage sign-ups, contact records, consent preferences, opt-outs and follow-up communications.
• Hosting, security and website tools, to help the website run safely and reliably.

Third-party tools may set their own cookies or similar technologies. Their use of cookies may be governed by their own privacy or cookie information as well as BondEsq’s policies.

7. CRM, email and marketing-related technologies

BondEsq may use a CRM/email marketing tool to manage newsletter sign-ups, consent records, opt-outs, resource follow-ups and marketing communications.

We may use cookies or similar technologies linked to:

• newsletter sign-up forms;
• resource download forms;
• email preference management;
• unsubscribe or opt-out records;
• measuring whether emails, links or resources are useful.

Marketing communications should be based on sign-up, consent or another permitted lawful route. Users should always have a way to unsubscribe or opt out.

8. How to manage cookies

You may be able to manage cookies in several ways:

• Cookie controls on our website, where provided, to accept, reject or manage non-essential cookies.
• Your browser settings, which may allow you to block, delete or restrict cookies.
• Device settings, which may allow you to limit tracking, identifiers or app/browser permissions.
• Email unsubscribe links, where you no longer want to receive marketing communications.

Blocking some cookies may affect how parts of the website work, especially booking forms, contact forms, download forms or embedded tools.

If you clear cookies or use another browser/device, you may need to set your preferences again.

9. Advertising cookies and profiling

BondEsq does not aim to use advertising cookies, behavioural advertising cookies or invasive profiling tools on the website.

If this changes in the future, this Cookie Policy should be updated and appropriate consent controls should be used where required.

10. Cookies and personal data

Some cookies or similar technologies may involve personal data, especially where they are linked to forms, bookings, CRM records, email marketing, analytics or identifiable interactions.

For more information on how BondEsq handles personal information, read our Privacy Policy.

11. Updates to this Cookie Policy

We may update this Cookie Policy when our website, analytics, forms, booking tools, CRM/email tools or cookie practices change.

The “last updated” date on this page may be changed when we make updates.

12. Contact us

If you have questions about this Cookie Policy or how BondEsq uses cookies and similar technologies, contact us at:

Email: info@bondesq.com